How Often Should Your Website Be Updated?

Published 02-08-2021

Building your website is no quick task, and you aren’t really done once it goes live. 

Refreshing your website is an essential step in the development of your company and its brand. Whether it’s going through an entire rebrand or you’re simply updating the blog post that gets the most traffic, you might be wondering how often you ought to upgrade your website.

The most straightforward answer to the question would be, as often as it needs updating. Minor updates may be done daily, but a full website revamp may be done every two or three years.

Provided that your answer to how often you should update your website isn’t “never”, then you are all set for a great start. 

4 Signs That It’s Time to Refresh Your Website Fully 

1.    Your Website Has a High Bounce Rate

Irrespective of whether your website attracts a sizable amount of traffic, the most important thing is your bounce rate. Bounce rate denotes the number of people visiting your website and then leave after viewing only one page. A high bounce rate means that visitors didn’t find your website appealing, and so there was low engagement. If your bounce rate is high, then it’s time you upgraded your website.

2.    Your Brand Has Advanced

Whether you want to show off that new logo or your organization has gone through a company rebrand, or you’ve stretched out your services and products offerings as time goes by, your website needs to reflect that. Over time, regularly updating your website is crucial, since your site keeps evolving as you figure out what best suits you as well as what works and what doesn’t work for you.

3.    Your website Doesn’t Display Well On Various Devices

Does your website offer an optimal viewing experience across various devices — tablets, mobile phones, and desktop computers? A responsive website design allows your visitors to navigate and read from the website easily. If your website isn’t optimized for all devices, then it’s a sure sign that you need to update your website.

4.    You Aren’t Getting as Many Leads as You’d Like

The ideal and most efficient way to gauge your website’s success is its sales and marketing potential. If the leads or purchases you used to make have been reduced, then it’s time to upgrade your website. 

Benefits of Updating Your Website

Customer Perceptions

Your potential clients are mostly shopping around as well as comparing your site to your competitors. The website is often the first point of contact for them, and the first perception and impression they get of your organization from your site will impact their decision to reach out to you or not. And since customers want to see activity, updating your website gives them precisely that.

Optimal Speed and Performance

Keeping your website on the most recent version of the software could help to make sure that your site is performing optimally. Outdated themes and plugins may increase website response time, making visitors lose interest quickly. These days, clients expect websites to load faster. Any delays can hurt your search engine ranking and your conversions.

Attracts Search Engines

Search engines are very smart, and one way to attract them to your website is by updating it consistently. They like long articles with unique and new content written to high-quality standards. Refreshing your website by updating new content regularly helps you to be promoted in the search results. 

Staying Relevant

Making constant updates to your website is a great way to let your users know that your business is still alive and thriving. New content will drive them back to your website as well as attract potential clients. If there’s anything you want to promote in your organization, ensure it’s reflected on your website.

Final Thoughts

Polishing your website’s looks, usability, and content will ensure that your site is always modern, friendly, and, most importantly, that it reflects what your business is really about.

Ready to Get Going? 

Reach out to us at Urbi Labs, and let’s help you to redefine your website.